With the advent of social media, online marketing changed. Suddenly, it’s now possible for personal or corporate brands, companies, and organizations to use these tools to have bilateral intimacy—engagement. The result is that you can be more connected to your fans, customers, and supporters than ever before. This change now requires that an organization transform into … Continue reading
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The Most Important Component Needed to Make Money
If you have something to say or sell you need a platform. You need a place where you can be seen and heard. A place where you can break through the clutter and the noise and deliver your message or product right to the heart of your best prospect. Now, within that platform you must have “a … Continue reading
The Cocktail Party (Using Social Media Effectively)
So a lot people are confused on how to use social media effectively, but believe it or not, you already know the rules, and the players of social media. If you have ever attended a cocktail party then you know what it is like to work the room. You know what it is like to … Continue reading
How to Build Authority at the Beginning
When you’re trying to become an authority in a given space, it’s fine to “appoint yourself” at the beginning. You’ll need to have that confidence in your skills and abilities and in the content you provide. It used to be that you had to get a Ph.D. or have a radio or television show, or have a bestselling … Continue reading
The Middle Man
Anybody in the middle, anybody whose the middle man must bring one thing to the table. They MUST bring value in business. Middlemen add value when they bring taste or judgment or trust to bear on a transaction that isn’t transparent. And if they don’t they lose. Traditionally in business: you make a product then you … Continue reading
Social Media isn’t about Talking it’s about Listening
We all want to talk. Talking is what every business wants to do. Every single person and every business wants to push our messages and our agenda, our phone number, our websites—buy my stuff. Talking is what business used to be about until social media came along and now it’s about listening. For the last … Continue reading
Platform Builder: Prospecting on Twitter
Prospecting on Twitter How to Use Twitter for Sales Prospecting Use this post as your prospecting tool and mindset helper in one. Short and sweet, it has real value for getting to prospecting on Twitter right away. Two-Minute Social Media Tips: Local Prospecting with Twitter Highly recommend: This is an awesome video by Troy Janisch … Continue reading
A Tale of Two Blogs: Which Are You?
If you visit the Technorati Top 100 blogs in the world as ranked by Technorati Authority. (The Top 100 is updated once per day.) You’ll notice one thing about the top 10 ranking blogs in the world. Almost all of them are written by groups or teams of people. There is not one ranked in that 10 that’s … Continue reading
The Top 10 Ways to Market Your Business Online
As a marketing expert, I receive a lot of email, calls, and I notice tons of questions on discussion boards from business owners who are trying to market their business online. So as a business owner, what do you do? Here’s the top 10 ways to market your business online: Writing and Submitting Articles. For writing and submitting … Continue reading
What I’ve Learned About Blogging from Writing More Than 200 Posts
I took the initiative (because it’s never given) to start blogging on the wordpress.com platform eight months ago. Since that time, I have written 239 posts, without missing a post. At an average of 300-500 words per post, that is roughly 119,500 total words—the equivalent of about sixteen short stories. During this journey, I have noticed … Continue reading
Indispensable Marketing 