Posted in August 2012

Marketing and Advertising are not the same

Marketing and advertising are “Not” the same, but yet everyday I meet people who are selling a product or service, with this notion that they are. It’s pretty clear, if you are going to define marketing as advertising, then you need the product first and history tells us that the only exception to that was … Continue reading

How to Succeed in B2B

This month, I wrote about “how can you build more trust and develop better relationships?”  In this post I state, “an organization with people on the ground, that’s alert and has an eye for attention to detail can build more trust and develop better relationships than one than hits and runs.” Well, when it comes to … Continue reading

Indispensable People (What Matters Now)

The following people are artist . I wrote a previous post about this, you can find it here. In that post I state, “that an artist is a  person who can influences others, can lead customers, and management.”  They use bravery, insight, creativity, and boldness to challenge the status quo,  and takes it personally. Art can’t happen without someone … Continue reading

The Subject Line – Gimmick or Strategy?

In a study done by AWeber Communications*, it was found that clear email subject lines are most effective. They say this makes sense since customers deal with hundreds of emails every day and decide with a very quick scan what they are going to open. Clear subject lines will give you a greater chance that … Continue reading

The “right” time frame

Dairy cattle (also called dairy cows or milk cows) are cattle cows bred for the ability to produce large quantities of milk, but initially the cow upfront costs the farmer more time and money. The farmer understands the “right” time frame,  and that overtime the dairy cattle will produce large amounts of milk over her lifetime. The too big to fail companies can start a project … Continue reading

The media battle ” Viewers vs. Advertisers”

When it comes to TV networks there is one important principle to remember: “viewers are not the customer—advertisers are.” It wasn’t to long ago that those two groups had common goals. In that advertisers wanted more viewers and viewers wanted the television shows that everyone was watching. So the TV networks used ratings as a substitute for advertiser happiness and … Continue reading

Alpha or Omega?

Don’t follow, lead & pursue. Don’t copy, create & cultivate. Don’t start, finish & complete. or even, Don’t sit still, move & shift. Don’t fit in, stand out & be extraordinary. Don’t sit quietly, speak up & with boldness. Now of course don’t do all of these all the time, but more often.

Hit it out of the park

Scott Heiferman Notes: 50 Reasons Why More People Aren’t Using Your Website 1. Because they don’t want to generate content, they want a better life 2. Because it solves a problem they don’t have 3. Because it won’t help them with their problem 4. Because Oprah didn’t mention it 5. Because everyone they know isn’t using … Continue reading

The 4 ring circus of marketing

A circus is commonly a traveling company of performers that may include clowns, acrobats, trained animals, trapeze acts, musicians, hoopers,tightrope walkers, jugglers, unicyclists and other stunt-oriented artists. The word also describes the performance that they give, which is usually a series of acts choreographed to music and introduced by a ringmaster. In that same way marketing is a circus. You have the circus of traveling Ads, … Continue reading

The audience or you?

If you jump off a diving board into a pool and no one is around to hear it, does it make a sound?” This philosophical question doesn’t seem to have an answer. I mean, there is only a sound if someone is there to perceive the sound waves, right? Your message, your story, your speech, and your … Continue reading