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Posted in March 2013 …
More Possible Than Ever 1:1 Marketing
With the advent of social media, online marketing changed. Suddenly, it’s now possible for personal or corporate brands, companies, and organizations to use these tools to have bilateral intimacy—engagement. The result is that you can be more connected to your fans, customers, and supporters than ever before. This change now requires that an organization transform into … Continue reading
The Best Way to Maintain Customer Retention
Your ultimate goal in building a platform or tribe should be to turn strangers into followers, turn followers into prospects, turn prospects into friends, turn friends into customers, and then… do the most vital job: turn your customers into evangelist. This is important because identifying that process will allow you to create more efficient marketing strategies. Your … Continue reading
How Do You Get Customers to Talk About You?
Today it doesn’t matter whether you’re selling widgets, homes, services, or cars. You must be an authentic and transparent person. You must care about the customer. At the heart of every transaction is TRUST and there’s a really big gap between someone being aware of you (which is really hard) and someone trusting you, enough to buy … Continue reading
The Difference Between Marketing and Manipulation
For me I see it as this: Marketing – is getting someone to purchase something that later on they’re glad they bought it because it improved their life or work. Manipulation – is getting someone to purchase something that later on they regret buying because they don’t need it or want it or it doesn’t improve … Continue reading
The Caring and Effort Part
Face it, you want to win in business. You want to out-think your competition and show them up. But, instead of trying to out-think the competition it’s worth trying to out-care them. Everyone is working hard on the thinking part, but few of your competitors worry about the caring part. Caring is about showing up. Caring can be carried out through … Continue reading
The Most Important Component Needed to Make Money
If you have something to say or sell you need a platform. You need a place where you can be seen and heard. A place where you can break through the clutter and the noise and deliver your message or product right to the heart of your best prospect. Now, within that platform you must have “a … Continue reading
What do you want to happen?
The road to real business and to success starts with asking–and answering–that one simple question. And yet that’s the reason that most of you are failing at marketing. You will not force yourself to focus on the specific goals you want your marketing activities to achieve. You MUST as Steven Covey says, “begin with the end in … Continue reading
The Cocktail Party (Using Social Media Effectively)
So a lot people are confused on how to use social media effectively, but believe it or not, you already know the rules, and the players of social media. If you have ever attended a cocktail party then you know what it is like to work the room. You know what it is like to … Continue reading
How to Build Authority at the Beginning
When you’re trying to become an authority in a given space, it’s fine to “appoint yourself” at the beginning. You’ll need to have that confidence in your skills and abilities and in the content you provide. It used to be that you had to get a Ph.D. or have a radio or television show, or have a bestselling … Continue reading
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