Marketing (Advertising) is obviously not dead, but, in the social media world, it has morphed.
The new marketing of today is tribe-building .
- Marketing (Advertising) is no longer about interrupting the marketplace with your media messages. It is about two-way conversation—in other words, engagement.
- Marketing (Advertising) is no longer about retail distribution and sales (generating transactions). It is about building relationships.
- Marketing (Advertising) is no longer about exploiting a market for your own benefit. It is about serving those who share your passion—for your mutual benefit.
A tribe only has two requirements:
- A shared interest
- A way to communicate.
4 Ways to Build a Tribe:
- Discover your passion. Marketing is the act of sharing enthusiasm. It’s as simple as that. For example, Dave Ramsey fans—Dave has built a huge and immense tribe of people who are passionate about getting out of debt and taking control of their money. It borders on religious fervor. No wonder. His philosophy has given hope to millions. And it all began when he discovered his passion for getting people out of debt.
- Volunteer to lead. This is the foundation of a tribe. Without a tribal leader, you don’t have a tribe. You only have a crowd. Leading people who already want to follow is what marketing is really about . They just need a leader to take them where they already want to go.
- Be generous. The old marketing was about scarce shelf space, limited air time, getting picked by a producer, and taking. Well, with more channels and places to be seen and heard, it turns out, “It is more blessed to give than to receive” (see Acts 20:35) is a brilliant marketing strategy. When you lead by serving and by giving, people follow.
- Provide a way to communicate. People need a way to communicate (social networking sites, networking events, parties, workshops, concerts, and etc.). They need a way to share their stories. In Tribes, Seth outlines four kinds of tribal leadership. If you’re serious about building a tribe, you have to provide for all four kinds of communication.
- Tribe leader to tribe member.
- Tribe member to tribe leader.
- Tribe member to tribe member.
- Tribe member to outsiders.
The real problem is no longer whether or not a TV producer, or record label or publishing company or magazine editor will pick you out of the crowd and market your service or product and give you the visibility you need to succeed. It is really about whether or not you are willing to provide leadership to a tribe who shares your passion.
I’ve been surfing online more than three hours today, yet I never found any interesting article like yours. Its pretty worth enough for me. In my opinion, if all website owners and bloggers made good content as you did, the internet will be a lot more useful than ever before.
Thank you! I purposely try to create useful content and provide my readers with content that will take them to an higher level of success. Thanks for your comment and I hope to read more of them.
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Very good information here! I appreciate your post.
Thank you and I appreciate your comment!
This is great advice. I’m looking forward to following your blog!
Thanks Beth. I look forward to providing you with great content that’s worth sharing and that increases your level of success.
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I think the one thing that scares companies would be the the myth that building a tribe takes a long time. Pat we should do a podcast on this.
I’m all game Jeff!
Hi, I just wanted to let you know that I was forced to move my blog from internetmarketingarc.wordpress.com to internetmarketingarc.blogspot.com. Please check me out at the new blog address. I would like to stay in touch with you!
Sorry. Gave you the wrong blog address. It is 4internetmarketingcoaching.blogspot.com. Stay in touch….
I got it Shar. Hey I will stay in touch and you can also connect with me on:
Twitter: @mcfaddenteaches
Email: pmcfaddencoach@yahoo.com
Facebook: http://www.facebook.com/mcfaddencoaching
A good Read Patrick. Networking is very much about establishing relationships. I like the definition that goes, networking is about communicating with others beyond the reason for the initial contact. That’s the one I share with others I work with.
Glad you like it. Thanks for your comments!
All your points plus more are what we are doing, lets stay connected and help each other in 2013, Jason at Zynkin….Keep up the great work
Thanks Jason! Hey send me a email and we can start from there. (my email address is on my bio page)
thanks for liking my post on recently selling some of my art. I get a fair number of Likes. Some from people that probably just arbitrarily click on Like to get a like back. I ignore those.
I don’t sense you do this, I like the tone of your blog, and I am sure it has helpful information for me even though I am fairly anti-‘marketing’ when it comes to my art. Your Like would be more meaningful to me if I knew what you connected with in that post. Let me know, thanks, Sarah
Hey Sarah, I connected with the attitude you have about learning and growing in your post. Also check this out: http://www.copyblogger.com/shepard-fairey-content-marketing/
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That’s a great post patrick. Very informative.
Hi Patrick! Thanks for stopping by my blog, AmbleAlong, earlier in the day. I am so glad you liked what I put together, and I am even happier now that I checked out your blog!
As a fellow marketer, what you shared in the above post (especially about sharing discovering and sharing your passion) really spoke to me.
I will be sure to be a frequent visitor to your site going forward!
;O)
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Reblogged this on The Social Media Rook and commented:
Very valuable tips for us Social Media Rooks out there. It reminds me of why I’m here in the first place…check it out.
Thanks for liking my blog on growth Patrick and I really enjoyed reading your’s on building a tribe. All the best for 2013! Tim.
Thanks Tim! All the best for you too in 2013!
Really good advice! Thanks for sharing, Patrick! Happy New Year as well!
Thank you EarBUZ! Happy Near Year too you as well. I hope to see more of your comments in 2013.
I have been hearing this message again and again. challenge for a new blogger is to be sure the information I am providing is “leadership worthy”.
Great post…..thank you!
Thanks for your comment Carol. Just keep showing up everyday and creating content that teaches, informs, and make our lives better.
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Great way to explain it. Loved this!
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