Filed under Tribe

The ultimate gift

Dignity is more important than riches. Everyone needs a certain amount of money to live. But once we have that amount, what we crave and want is dignity. Given a choice between dignity and “more” (wealth, riches, and material possessions) most people choose dignity. Respect matters. Respect in all things, for your employees, co-workers, and … Continue reading

Giving to Win

Giveaway by definition is: the act of giving something away free. Raffle by definition is: the act of purchasing tickets to win a prize. What’s the big difference?  Let me explain. If I give you some marketing advice and tips through my blog, it’s worth what you paid for it, and it cost me what I gave you. But there’s this notion … Continue reading

Why would you want more fans?

Three reasons: More fans provide social authority. The higher your reader subscription, Facebook likes, Twitter followers, and fan count, the more the marketplace assume you are an expert—or at least an opinion leader. It may not be valid, but it’s the way things operate in a world where there is a ranked list for everything. More fans extend your influence. Social Media … Continue reading

The connection economy

In the connection economy, connections are currency, they have worth and are extremely precious. What caused this shift was the internet. The internet has one job that it does well and that is connecting human being. It’s a connection machine. So when we look at every business over the past ten years that’s online (Groupon, Facebook, … Continue reading

1000 true fans

This is something I learned about from Kevin Kelly’s blog written back in 2008. Go read it! Some of you will read this and immediately get clarity. The others will read it and start discussing the meaning of “true.” My position: you need to alter, change, or create something so that 1,000 true fans is sufficient to … Continue reading

The Social Reviewer of Books

There is a revolution going on in the book review business and we know all what revolutions do. They destroy the perfect and then they enable the impossible. Which brings me to my point, the age of the professional reviewer is quite possibly over. Social media has created more platforms for the spread of information and ideas, that … Continue reading

Who is going to lead us?

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical. It’s our nature. Now the Internet has eliminated the barriers of geography, cost, and time. … Continue reading

There’s no dummies guide for that….

If you want to change the world or put a dent in it with your art, there will be no map, no step-by-step process, or dummies guide for doing so. That means it’s going to take vision, initiative, making mistakes, and creating your own map. Maybe this is the reason that every musician that has some fame, responds … Continue reading

The Talking vs. Doing Gap

Here’s the deal with the new marketing. In the old days the marketing team used to be in charge of talking. And traditional marketers used advertising for talking. Ads, flyers, billboards, brochures, and expos all were  used for talking. Now, the new marketing is more about doing because  people don’t have to listen. So the only option is to … Continue reading