More Possible Than Ever 1:1 Marketing

With the advent of social media, online marketing changed. Suddenly, it’s now possible for personal or corporate brands, companies, and organizations to use these tools to have bilateral intimacy—engagement. The result is that you can be more connected to your fans, customers, and supporters than ever before. This change now requires that an organization transform into … Continue reading

The Best Way to Maintain Customer Retention

Your ultimate goal in building a platform or tribe should be to turn strangers into followers, turn followers into prospects, turn prospects into friends, turn friends into customers, and then… do the most vital job: turn your customers into evangelist. This is important because identifying that process will allow you to create more efficient marketing strategies. Your … Continue reading

How Do You Get Customers to Talk About You?

Today it doesn’t matter whether you’re selling widgets, homes, services, or cars. You must be an authentic and transparent person. You must care about the customer. At the heart of every transaction is TRUST and there’s a really big gap between someone being aware of you (which is really hard) and someone trusting you, enough to buy … Continue reading

The Difference Between Marketing and Manipulation

For me I see it as this: Marketing – is getting someone to purchase something that later on they’re glad they bought it because it improved their life or work. Manipulation – is getting someone to purchase something that later on they regret buying because they don’t need it or want it or it doesn’t improve … Continue reading

The Caring and Effort Part

Face it, you want to win in business. You want to out-think your competition and show them up. But, instead of trying to out-think the competition it’s worth trying to out-care them. Everyone is working hard on the thinking part, but few of your competitors worry about the caring part. Caring is about showing up. Caring can be carried out through … Continue reading

What do you want to happen?

The road to real business and to success starts with asking–and answering–that one simple question. And yet that’s the reason that most of you are failing at marketing. You will not force yourself to focus on the specific goals you want your marketing activities to achieve. You MUST as Steven Covey says, “begin with the end in … Continue reading

How to Build Authority at the Beginning

When you’re trying to become an authority in a given space, it’s fine to “appoint yourself” at the beginning. You’ll need to have that confidence in your skills and abilities and in the content you provide. It used to be that you had to get a Ph.D. or have a radio or television show, or have a bestselling … Continue reading