Anticipated, Personal and Revelant

I just received some spam email from a particular company that I will not name, but just because you got hold of my email and you think it’s important that I see your newsletter (by the way that’s all about you) doesn’t mean it’s important to me. This brings me to my point: “Knowing by permission who … Continue reading

The Middle Man

Anybody in the middle, anybody whose the middle man must bring one thing to the table. They MUST bring value in business. Middlemen add value when they bring taste or judgment or trust to bear on a transaction that isn’t transparent. And if they don’t they lose. Traditionally in business: you make a product then you … Continue reading

Are You Tuned into Your Customers Favorite Radio Station?

If you’re in business the one thing you MUST know is:  “What does your customer really want?” If you want to blow the competition away and gain market share, information will be your asset.  And there’s no excuse for not knowing this information. In fact EVERY successful marketing plan comes down to these two essentials: Knowing … Continue reading

Platform Builder: Prospecting on Twitter

Prospecting on Twitter How to Use Twitter for Sales Prospecting Use this post as your prospecting tool and mindset helper in one. Short and sweet, it has real value for getting to prospecting on Twitter right away. Two-Minute Social Media Tips: Local Prospecting with Twitter Highly recommend: This is an awesome video by Troy Janisch … Continue reading

A Tale of Two Blogs: Which Are You?

If you visit the Technorati Top 100  blogs in the world as ranked by Technorati Authority. (The Top 100 is updated once per day.) You’ll notice one thing about the top 10 ranking blogs in the world. Almost all of them are written by groups or teams of people. There is not one ranked in that 10 that’s … Continue reading

The Mindset NEEDED to Win

The mindset NEEDED to win is this: Turn strangers into followers. Turn followers into prospects. Turn prospects into friends. Turn friends into customers. And then… do the most vital job: Turn your customers into evangelist. This is not just for businesses. This mindset NEEDED to win is also for: Public Speakers Bloggers Recording Artists Politicians Business … Continue reading