Is Branding a Professional Service Different From a Product?

If I ask you, “How do you want to brand this product?” What I’m really asking is how do you want your audience to think about that product once it comes to market. So, is branding a professional service different from a product? No!

Branding is still about developing and keeping your promise and an expectation of an experience.

The goal of branding a product or service has always been if you can get permission to talk to people who like your brand, then you’ll grow forever.

The challenge, of course, is how does the host of the idea reward their true fans for spreading the idea through some form of transmission like a sneeze (email), cough (tweet), or handshake (conversation) with their friends? And again, all of these steps seem like they take two things:

  1. time
  2. money

but they’re way cheaper than the alternative.

Question: How are you rewarding your sneezers, coughers, and handshakers? 

4 thoughts on “Is Branding a Professional Service Different From a Product?

  1. Love the analogy of a sneeze, a cough, and a handshake! I’ve had drawings for free editing of up to 1,500 words as a way to thank my current followers for their loyalty and to acquire new followers. I plan to continue these giveaways—they are a good way to say thanks, give potential clients a sample of my work, and spread the word about my freelance editing services. So far, I haven’t found anyone who doesn’t like FREE. 🙂

    • Thank you. That’s awesome change it up editing! We all can take lessons away from your example of being generous to the followers you have already, while also increasing the chances you acquire new ones. Thanks so much for your comment!

  2. Great post! I find that with both it comes down to perceived value or the WIIFM (What’s in it for me) as we call it. If your product or service is presented as valuable, the word of mouth will follow. With my social media management company, SocialADAMANTIUM, my initial consultations with potential clients are about an hour in length and are complimentary. I love the surprised expressions on their faces when they see what can be accomplished in that time span.

    -Yaitza Canterbury

    • Thank you so much for your comment Yaitza Canterbury!! You’re right we live in a selfish environment where your product or service must deliver the WIIFM almost instantaneously and the word-of-mouth or word-of-mouse will follow that at the same speed.

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