In our society, starting stuff is applauded. That when you tell your friends you’re getting married. A party will ensue. That when you join the gym, you already feel healthier and all you did was sign a check. That when you tell your friends you’re starting a new career. A party will ensue.
There is this sense that going down a new path is exciting. A blank sheet of paper. So lots of people start stuff and almost nobody finishes stuff. Half of all marriages end up in divorce. Most gym memberships stop being used in March. You can go down the list. They’re a lot of things that we say we’re going to do on Monday morning. And then three, six, or nine months later down the road we’re not doing that anymore.
And so what I’ve learned about blogs from blogging everyday is that most people who start a blog quit within a few months. (Re-read that sentence again and let it sink in.) Setting up a blog is the easy part; actual blogging is the hard part. Once the initial enthusiasm diminishes, it is difficult to keep posting. Most would-be bloggers post less and less until they simply quit and abandon their blog.
So, when you look at the economics of the situation. The reason that those outcomes are valuable (the marriage of 30 years, the blogger who’s never missed a post in 3 years, the person who’s in the gym until it becomes a habit) is because they’re scarce.