Make your product or service presentation succeed while all others fail

Before you try to sell ANY organization or consumer on why your new product or service is worth buying, you NEED to do the most critical part that attributes to a successfully presentation: invest time destroying and slandering and dismantling  the status quo. Once the buyer understands how the current situation can’t help but decay, and ultimately fail, they’re far more likely to listen to your offering.

The status quo almost always looks rosy because people are naturally optimistic. They assume that things will stay the way they are. But we all know that nothing last forever, and if you can identify an organization’s weakness, you can lay the foundation for your product or service.

By focusing on whats broken now, you lower the bar or as Zig Ziglar would say, “make the frying pan smaller.” You create a sense of urgency.  You make it really clear that action must be taken. Let me repeat that. You make it really clear that action must be taken. And action leads to profits!

Note: Your product or service must be remarkable or this will not work.


11 thoughts on “Make your product or service presentation succeed while all others fail

  1. I really like this, and wholeheartedly agree. Unless compelled to do something different, then the “do nothing” approach will prevail. And the most compelling reason for doing something is to recognise (and absolutely believe in) the shortcomings of the existing solution. And it isn’t always logic which defeats the existing solution; it’s often emotion.

    • Sure jonathanadamrose, so before I can sell you on my new marketing strategy of “Start innovating and STOP advertising!” I have to explain how advertising doesn’t get the results it once did. How people skip the ads on on-demand shows. How you’ll waste time, resources and money if you keep advertising. That the only way to win is that you MUST be remarkable. And what does remarkable mean? One thing: worth making a remark about. Once I’ve describe the awful picture of advertising, I then can sell my idea. But if I go in starting with my new idea without creating a sense of urgency, they have no incentive to even listen to me or consider my product.

      Have you ever noticed infomercials that say “Why waste your time doing that when you could being doing this?” There’s no need for you to bend down ( then they show a lady or guy bending down grabbing their back as if they’re in pain) just use the picker upper ( I made this example up) but as you can see they’re destroying the status quo by saying there’s no need to bend over like everyone else.

      I can give more examples if you need me too?

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