If your goal is growth

If your goal is growth, marketing is all that matters—and marketing is everything you do or say that your prospects, contacts, followers, fans and customers see and hear from you.

If marketing is about communicating to customers that you’ve solved their problem, then the first step to growth is to solve their problem.

In this connection economy, bilateral intimacy —engagement is what matters. The result is more  two-way conversations, so if you do that well enough (solve their problem), the communicating part is easier to solve.

2 thoughts on “If your goal is growth

  1. Absolutely right, Patrick. It’s all about conversation: building rapport and trust, genuinely caring about and listening to the other person, and helping them get what they want.

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