There is considerable evidence to indicate that expectations of your future do, in fact, tend to create your future.
People, companies, and organizations usually end up pretty much where they expect.
It seems reasonable then, to spend some time determining specific, worthwhile expectations that will make your marketing more meaningful.
If you don’t have a written plan for your marketing, here’s one that will get you started in 7 sentences:
- What is the purpose of your marketing?
- What are the psychograghics of your target market?
- What group of people are not satisfied or are in demand of a product service?
- This group of people, what story do they want to hear?
- What do you want this group of people to talk about, remember and know you as?
- How are you going to communicate your story to this group of people?
- What marketing tools are you going spending money on?