Define marketing

I think that marketing is the art of telling a story to a consumer that they want to hear, that let’s them persuade themselves  that they want to buy something  and intertwine in that story is:

  •  Something that they want (you can’t force it on them)
  • You have to be authentic , you have to tell them the truth, and you can’t have a story that is a fraud
  • Your story has to be so remarkable that people want to tell it to other people

And so when you put it all together that’s what a marketer does for a living.

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