The connection economy

In the connection economy, connections are currency, they have worth and are extremely precious.

What caused this shift was the internet. The internet has one job that it does well and that is connecting human being. It’s a connection machine. So when we look at every business over the past ten years that’s online (Groupon, Facebook, Kickstarter, Amazon, Twitter,  Gmail, Yahoo Chat, LinkedIn Forums, etc.) they exists to connection one human being to another. This notion that you would build a business to connect people is new because this was difficult or impossible to do pre-internet age. Which makes this a revolution and what revolutions do, is they destroy the perfect and then they enable the impossible.

When you say I started a new business or new non-profit or new venture, tell us first how it’s going to connect one human being to another. The rest will take care of itself.

2 thoughts on “The connection economy

  1. Pingback: One of the easiest ways to build a monopoly « Indispensable Marketing

  2. Pingback: Shipping « Indispensable Marketing

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s