In the connection economy, connections are currency, they have worth and are extremely precious.
What caused this shift was the internet. The internet has one job that it does well and that is connecting human being. It’s a connection machine. So when we look at every business over the past ten years that’s online (Groupon, Facebook, Kickstarter, Amazon, Twitter, Gmail, Yahoo Chat, LinkedIn Forums, etc.) they exists to connection one human being to another. This notion that you would build a business to connect people is new because this was difficult or impossible to do pre-internet age. Which makes this a revolution and what revolutions do, is they destroy the perfect and then they enable the impossible.
When you say I started a new business or new non-profit or new venture, tell us first how it’s going to connect one human being to another. The rest will take care of itself.