The Talking vs. Doing Gap

Here’s the deal with the new marketing.

In the old days the marketing team used to be in charge of talking. And traditional marketers used advertising for talking. Ads, flyers, billboards, brochures, and expos all were  used for talking.

Now, the new marketing is more about doing because  people don’t have to listen.

So the only option is to is give before you receive.  Which means you must do something first, give away a free report, eBook  referral, or more generosity.

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