“Square” Business

Doing business with:

  • generosity,
  • integrity,
  • honesty and
  • dependability

is what I call,  “square” business.  Square Business indicates consistency of:

  1. actions,
  2. values,
  3. methods and
  4. principles.

Cutting corners is not an option!

Which brings me to my point, “how you get there, is how you’re going to stay there.” If a professional is “square” on his/her way up, we would expect them to continue to be “square“. In The Millionaire Mind, author Thomas Stanley says the one common characteristic of decamillionaires is integrity.

“Square determines behavior, Square determines reputation, and Square determines advantages”


One thought on ““Square” Business

  1. Pingback: First Rule of Branding and Marketing « Indispensable Marketing

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