Are you worth making a remark about?

The professionals who work the hardest to get referrals, it seems to me, are the people who least deserve them.

Why?

Unfortunately these individuals work hard for companies that make average products for average people, or they provide average service for average people, and so, why exactly will someone refer you?

If you are busy selling standard policies to standard clients, why will someone refer you?

In fact, the best way to get referrals is to do, sell, perform, teach or inform above the set expectation. And that can be accomplished by changing what you do, what you sell, how you act when times are difficult, and how generous you are when you don’t need to be.

Yes, you should make it easy for people to refer you. Yes you should be aware that asking for referrals can help. (I have listen to Bob Burg CD’s about this). But no, all the tactics in the world won’t help you get the referrals you want. The only thing that will make you referable is being worth making a remarking about!

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