I want to share my philosophy when it comes to having a frame-work of social media. I have borrowed concepts and terms from others—but this is my particular method.
A good social media strategy has three components.
- A Stage. This is a digital property you own and control. It is where your loyal listeners, fans, and readers come together. It can be as simple as a podcast, newsletter, forum, blog or as complex as a self-hosted community. No matter what it is, it’s where you direct all internet traffic. Why? Because this is the place where you can best sell your ideas, services or products. You control the microphone and determine who has backstage access.
- Arenas. These are places you don’t own, but where you have a registered profile. In other words, these enclosed spaces are designed to showcase your writing, musical, or art works. You engage in conversations with the spectators who congregate there. Examples would include Manta, YouTube, Pintrest, Facebook, Twitter, LinkedIn, or even other blogs you follow. You generally need a “authorization” (verified credentials) granted by the site owner to maintain residency or participate in conversations.
- Box Offices. These are places you don’t own nor have a regular presence. Instead, you simply listen into conversations about you, your brand, your company, or topics that interest you. Box offices can measure in terms of the number of people who see it and the amount of noise and engagement by social media shares, retweets, comments, likes, and etc. For example, I have search columns in HootSuite that monitor mentions of both my name and my company. I also have Google Alerts that monitor the same information wherever it may occur on the Web and I also use search.twitter.com.
The bottom line is that all the social media tools available fit into one of these three areas. If you are just involved in social media for the sake of socialtainment, you may not need a stage. But if you are bound and determined about building a platform, that’s definitely where you need to begin. From there you can set up arenas and box offices.