Telling a story on the label

Here’s a $4.29 thin crust frozen pizza. Functionally identical to a $1 thin crust pizza, so what’s the $3.29 for?

A story. A feeling. A distinction between products or perhaps just a little bit of joy from tasting all the delicious flavors nature intended.

There’s a lot of room for ordinary stories, but there is also more choices. How can you tell an extraordinary story that resonates with people?

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One thought on “Telling a story on the label

  1. Pingback: The people strategy « Indispensable Marketing

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