Your ultimate goal in building a platform or tribe should be to turn strangers into followers, turn followers into prospects, turn prospects into friends, turn friends into customers, and then… do the most vital job: turn your customers into evangelist. This is important because identifying that process will allow you to create more efficient marketing strategies. Your … Continue reading »
Tagged with marketing …
The Difference Between Marketing and Manipulation
For me I see it as this: Marketing – is getting someone to purchase something that later on they’re glad they bought it because it improved their life or work. Manipulation - is getting someone to purchase something that later on they regret buying because they don’t need it or want it or it doesn’t improve … Continue reading »
What do you want to happen?
The road to real business and to success starts with asking–and answering–that one simple question. And yet that’s the reason that most of you are failing at marketing. You will not force yourself to focus on the specific goals you want your marketing activities to achieve. You MUST as Steven Covey says, “begin with the end in … Continue reading »
How to Build Authority at the Beginning
When you’re trying to become an authority in a given space, it’s fine to “appoint yourself” at the beginning. You’ll need to have that confidence in your skills and abilities and in the content you provide. It used to be that you had to get a Ph.D. or have a radio or television show, or have a bestselling … Continue reading »
Anticipated, Personal and Revelant
I just received some spam email from a particular company that I will not name, but just because you got hold of my email and you think it’s important that I see your newsletter (by the way that’s all about you) doesn’t mean it’s important to me. This brings me to my point: “Knowing by permission who … Continue reading »
3 Incredibly Simple Questions to Determine What’s a Customer Worth?
This critical marketing statistic is always a “want to know” by marketing consultants, investors, and outside parties interested in your business. And you better know it! There’s a lot of things to know if you’re in business: revenue, profit margin, inventory turns, return on invested capital. But determining what’s the value of each of your customers over his … Continue reading »
The Middle Man
Anybody in the middle, anybody whose the middle man must bring one thing to the table. They MUST bring value in business. Middlemen add value when they bring taste or judgment or trust to bear on a transaction that isn’t transparent. And if they don’t they lose. Traditionally in business: you make a product then you … Continue reading »
Social Media isn’t about Talking it’s about Listening
We all want to talk. Talking is what every business wants to do. Every single person and every business wants to push our messages and our agenda, our phone number, our websites—buy my stuff. Talking is what business used to be about until social media came along and now it’s about listening. For the last … Continue reading »
Are You Tuned into Your Customers Favorite Radio Station?
If you’re in business the one thing you MUST know is: ”What does your customer really want?” If you want to blow the competition away and gain market share, information will be your asset. And there’s no excuse for not knowing this information. In fact EVERY successful marketing plan comes down to these two essentials: Knowing … Continue reading »
A Tale of Two Blogs: Which Are You?
If you visit the Technorati Top 100 blogs in the world as ranked by Technorati Authority. (The Top 100 is updated once per day.) You’ll notice one thing about the top 10 ranking blogs in the world. Almost all of them are written by groups or teams of people. There is not one ranked in that 10 that’s … Continue reading »
