Tagged with advertising …

How Do You Get Customers to Talk About You?

Today it doesn’t matter whether you’re selling widgets, homes, services, or cars. You must be an authentic and transparent person. You must care about the customer. At the heart of every transaction is TRUST and there’s a really big gap between someone being aware of you (which is really hard) and someone trusting you, enough to buy … Continue reading »

Anticipated, Personal and Revelant

I just received some spam email from a particular company that I will not name, but just because you got hold of my email and you think it’s important that I see your newsletter (by the way that’s all about you) doesn’t mean it’s important to me. This brings me to my point: “Knowing by permission who … Continue reading »

Selling is More Art Than Science

Here’s a great marketing story: A farmer put up a sign that read “Tomatoes, 25¢ ea.–three for a dollar.” All day long, customers came to the booth exclaiming: “Don’t be ridiculous! I should get four for a dollar!” Meekly the farmer capitulated and packaged four tomatoes. The hardware seller at next booth over had been … Continue reading »

What’s the lifetime value of a sale

If you buy 3 pairs of Nike shoes for $89.99 each, then your worth $269.97 to Nike or the place that you bought the shoes. Not every one of their customers are worth $269.97 but you are. Now if you make a product or service that people only need to buy once in their whole life, that’s … Continue reading »

What’s your channel?

Understand that the price of your service or product doesn’t have anything to do with how much it cost to make. So Starbucks Costa Rica Finca Palmilera coffee cost around $73.oo a gallon to buy or $40 for a half- pound bag to buy , but to make it cost $2. There is this huge disconnect because … Continue reading »

One approach to keeping mass marketing alive

Obviously, the mass market is dying, and other than buying even more traditional advertising, how are mass marketers dealing with this profound infoglut? They’re taking this approach of “Your Company Name Goes Here”: They’re spending more in odd places. Not just on traditional TV ads, but a wide range of interesting and obscure places. BP … Continue reading »

Jeff Beale Interviews Me

Marketing Versus Advertising Jeff Beale just started a new podcast that is already on my short list of must-listen-to shows. In this episode he interviews me about my blog Marketing and Advertising are not the same, and how the internet works. You can find Jeff’s “website” here  and the interview here.

Marketing and Advertising are not the same

Marketing and advertising are “Not” the same, but yet everyday I meet people who are selling a product or service, with this notion that they are. It’s pretty clear, if you are going to define marketing as advertising, then you need the product first and history tells us that the only exception to that was … Continue reading »