Thinking about your future is easy. We all think, all the time. We spend time thinking about starting a business, thinking about writing that book, thinking about speaking to a group, or thinking about having that meeting. Thinking isn’t so hard. But taking action on what feels like a risk is hard and fearful. Taking … Continue reading »
Filed under Products & Services …
Is Branding a Professional Service Different From a Product?
If I ask you, “How do you want to brand this product?” What I’m really asking is how do you want your audience to think about that product once it comes to market. So, is branding a professional service different from a product? No! Branding is still about developing and keeping your promise and an expectation … Continue reading »
Are You Sitting on Top of the Greatest Opportunities the World Has Ever Given Us?
You now have websites for nearly every need or want. eLance, 99Designs, contemporaryva, craigslist and ubid will bring pretty much any product or service to your front door step. But what if you want someone to run down to the store on a windy and snowy night to pick up dog food? That exact situation is what prompted Leah Busque to start TaskRabbit.com. … Continue reading »
Join Me for a FREE Why Small Businesses Fail and How to Make Yours Succeed Teleseminar
I’d like to invite you to join me for a free, LIVE Why Small Businesses Fail and How to Make Yours Succeed Teleseminar on Thursday, February 21st at 8:00 pm Eastern Time (7:00 pm Central, 6:00 pm Mountain, 5:00 pm Pacific). During the call, I’ll share several HELPFUL TIPS to help you jumpstart your own marketing … Continue reading »
The Results of the Status Quo
Status quo thinking brings mediocre results. The Status Quo Formula: Status quo= Mediocre =Average Mediocrity is very common and it means being average. Average professional, businesses, and organizations are average. Average is for losers! The reason that average is for losers is that given the choice between remarkable and average, nobody picks average. Nobody picks the status … Continue reading »
The Most Dangerous Threat to Your Business
Sometimes when I speak with business owners about assets, they seem to get it. But they don’t. Not really. They falsely believe that today their physical building, trucks, and licenses are assets. My response? NO! As commerce moves from marketplace to marketspace, your physical assets now become liabilities and are the most dangerous threat to your business. … Continue reading »
How Ideas Go from Person-to-Person
When you have an idea it’s nothing more than a thought, until an actual product or service is created. Now, before you even think about creating a product or service you MUST have ideas that spread because the ideas that spread, win. Ideas are like riders and they need a horse to go somewhere and interact … Continue reading »
Everyone = No One
Everyone is the masses. Everyone means no outsiders. Everyone takes millions to reach. Everyone is making an average product for average people. Everyone in a market more crowded than ever and more distracted than ever… means your product is for no one. P.S. I have a newsletter that comes out every Friday but not for everybody. … Continue reading »
Make your product or service presentation succeed while all others fail
Before you try to sell ANY organization or consumer on why your new product or service is worth buying, you NEED to do the most critical part that attributes to a successfully presentation: invest time destroying and slandering and dismantling the status quo. Once the buyer understands how the current situation can’t help but decay, and ultimately fail, they’re … Continue reading »
When does an idea count
What you think about never counts, the ideas that never get a plan of action never make a great story, it only counts when you ship it. It’s not art until it intersects with the market ( a person). It’s just useless meetings and countless what ifs. You have to figure out how to engage … Continue reading »
