When you craft an email, to send, you want it to be opened. You want it to be opened because that’s how you convey what you have to say or sell.
In the connection economy there seems to be one the simple phrase that is compelling and universally recognized. “You Are Not Alone”
“You Are Not Alone” is the phrase that has the most-opened subject line in the history of ……my existence! According to Aweber it has had an average open rate of 90%, and has surpassed the 100% mark numerous times.
As it turns out people are lonely and they’re lonely online and in real life setting. And one of the most important human needs is the need to belong, to feel part of a group, to know that others are going through the same problems you’ve dealt with. I’m sure, there are plenty of ways to appeal to this human need in an email subject line, but most messages are (or will be) sent directly to the spam folder.
Now what happens, when you do it reliably and repeatedly, that is reminding your reader that someone (you) understands what they’re going through and cares about helping them? Your readers over time will see you as aspirin and have an interest in hiring your service or product to solve their problem. Even better, you (and your business) will never be alone again.
So utilize the subject line to get your email opened, and then provide a useful solution to their most pressing problem.
P.S. Not only does the “You Are Not Alone” subject line get opened like a present on Christmas, it has an extremely high reply rate.
Would this parlay over many social platforms? Eg tweets, blog titles and g+ posts.
Thanks for you comment! I’m testing it out now on different platforms other than email. You should try it and let me know the results as well on your social platforms. There’s nothing to lose. Remember though the subject line get’s the open (the attention), the body of the email gets the close (the sell).
Also if any has used this before on any social platform please share. Thanks
I’m going to try it as the title for today’s blog post. Stay tuned for results!
Let me know how it does short and long term as well. Thanks for volunteering to share your experience with us too.
Interesting information. Thanks for sharing.
My pleasure! Thank you for your feedback!
Interesting, did you mean we should use the exact subject line ‘you are not alone’ or any emotional phases? I’m wondering how I can apply this concept to business. Thanks. Apivut
Thanks for your comment and question Apivut! Any emotional phrase will do. The point is that you make sure that feeling of being connected, not being alone is communicated.