Everyone is the masses.
Everyone means no outsiders.
Everyone takes millions to reach.
Everyone is making an average product for average people.
Everyone in a market more crowded than ever and more distracted than ever…
means your product is for no one.
P.S. I have a newsletter that comes out every Friday but not for everybody. Its’s for the individuals who have something to say or sell and want an unfair advantage: growing their business, creating awareness for blog, product, brand, or service and want access to the FREE Teleseminars, tips, and ideas that I offer. If that’s you please subscribe here.
Great work Patrick, it’s a very simple article but it puts to words what I have been trying to explain to my customers forever.
I appreciate the your feedback and your comment! That’s how many words I could explain it in too.
Someone told me once… “if you try to be everything to everyone you’ll end up being nothing to no one.” I was just talking about this very topic in my post this morning. Thanks for the validation.
Milady Awesome quote! I’m going to check out your post on that. Thanks for sharing your experience with us.