2% of your challenge – Protecting your Idea (Patent, Trademark, Copyright)
8% of your challenge – Is it a valid idea or product?
90% of your challenge – What is your Marketing Plan?
Most people spend too much initial time, energy and money protecting their idea rather than selling or marketing it.
Hey, this is a great post – how true it is!! As an inventor myself, I couldn’t agree more. It’s easy to think the hard part is creating a great product and protecting it, but it isn’t worth a bean without a fantastic marketing plan. I wish I could have read this (and believed in it) ten years ago…
Thanks for Liking a recent post of mine. I probably wouldn’t have come across you otherwise and I enjoy your posts – you speak a load of sense!
Thanks earlyinitiative! I’m glad it’s relevant and useful especially coming from an inventor like yourself. Hope to see more of your comments.