Are you providing aspirin?

“Be a problem solver.”

I’ve been paying attention to the things that are worth making a remark about ( you know remarkable), and from what I have been observing the podcasts, blog posts, radio shows, videos, and almost anything else that spreads, spreads for one reason: it offers aspirin.

What is aspirin?

Aspirin is the information given to solve a problem. A solution.

So, what problem is your prospect and customer waking up with? And what’s your cure?

Again this really comes back to the success of any content comes down to the quality of the WIIFM – What’s In It For Me.

Note: try acting like a pharmacist, not a radio host, blogger, podcaster, or etc. and you’ll never lack for attention.

Question: What is your company or organizations aspirin?

About these ads

2 thoughts on “Are you providing aspirin?

  1. Pingback: The people strategy « Indispensable Marketing

  2. Pingback: The One Phrase That Will Get Your Email Opened « Indispensable Marketing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s