Posted in December 2012

The best way to predict your future is to create it

There is considerable evidence to indicate that expectations of your future do, in fact, tend to create your future. People, companies, and organizations usually end up pretty much where they expect. It seems reasonable then, to spend some time determining specific, worthwhile expectations that will make your marketing more meaningful. If you don’t have a … Continue reading

When does an idea count

What you think about never counts, the ideas that never get a plan of action never make a great story, it only counts when you ship it. It’s not art until it intersects with the market ( a person). It’s just useless meetings and countless what ifs. You have to figure out how to engage … Continue reading

How to change the prospects decision from no to yes

The indispensable marketing philosophy is that nothing happens in an organization or company until something is marketed. The indispensable marketing philosophy is also knowing that nothing happens until the prospect says yes in the selling situation, thus making a sale. Just for clarification purposes only: Marketing will get you a date. Once you’re on the date, you have to do … Continue reading

Platform Builder: Sound Platform

Do you create music & audio? Soundcloud is a social sound platform where anyone can create sounds and share them with friends, fans and followers everywhere. Recording and uploading sounds to SoundCloud lets people easily share them privately with their friends or publicly to blogs, sites and social networks. You can share sounds to Twitter, Tumblr, … Continue reading

Content Marketing explained in layman’s terms

Content marketing means that your spectacular achievement will usually be preceded by unspectacular preparation. The sweat, the tears, and the blood (figuratively speaking) of spending years to build a profitable platform. Implementing content marketing  also suggests you’re prepared to get rich slow, which isn’t a bad thing because the speed at which you receive money will determine the speed at which you … Continue reading

Telling a great story

Great stories are successful and spread because they are able to be clearly communicated and capture both large and important audiences. A great story has three attributes: truth consistency authenticity Telling a great story involves making a promise. They promise an emotional or financial benefit. The promise needs to be bold and audacious. It’s either remarkable or it’s … Continue reading