Giving to Win

Giveaway by definition is: the act of giving something away free.

Raffle by definition is: the act of purchasing tickets to win a prize.

What’s the big difference?  Let me explain.

If I give you some marketing advice and tips through my blog, it’s worth what you paid for it, and it cost me what I gave you.

But there’s this notion in today’s society that:

 ”The more you have, the less I have.”

  “The more I share, the more I lose.”

How long have you had this approach to not only to marketing information, but to material possessions or ideas or even the most finite thing in the world, time? We have all been indoctrinated with this mentality for a long time.

But what calls our bluff is this: Digital Marketing Advice. If you read my marketing blog, we both win, and if we both win we’ll continue this relationship. There is also another side to this coin, if you share it with your friends they win as well. Attention is precious, and if you’re willing to exchange your attention for my idea, we both thrive.

But it goes far beyond that. When you give any thing away, you benefit more than the recipient does. The act of being generous makes you rich beyond measure, and as the goods or services spread through the community, everyone benefits.  As it turns out, “It is more blessed to give than to receive” (see Acts 20:35) and is a brilliant marketing strategy as well. When you lead by serving and by giving, people follow. ( Don’t miss that!)

Now I know this is hard to follow and start doing, because you’ve been taught that what’s yours is yours. As a matter of fact my niece who is two years old, favorite line is, “It’s mine”, so it starts at a very early age.  If you don’t have enough, then how can you possibly give away what you have? And yet, every day, successful people race to give away their expertise and to spread their ideas.

Question: Are you ready to lead by serving and giving, so that people follow?

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One thought on “Giving to Win

  1. Pingback: The New Culture of Generosity « Indispensable Marketing

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