Posted in October 2012

Platform Builders: Online Restaurant Reservation Serivce

Open Table is an American public company that offers online real-time restaurant-reservation service.  It’s free to use and the restaurant pays a dollar per diner. The company has raised more than 20 million dollars to date. (original Times story). During the company’s first three years, they booked a million diners (in total). Now, they book two million every single month. Ten years ago, … Continue reading

Are you developing the lock-in effect?

When you’re staring a business or in an existing business you are probably creating new products or developing new ways to service your customer. But, what happens when that product your selling or service you’re providing starts catching on? What stops someone else from doing what you do for half price and taking your customers? Now I’m positive there … Continue reading

1000 true fans

This is something I learned about from Kevin Kelly’s blog written back in 2008. Go read it! Some of you will read this and immediately get clarity. The others will read it and start discussing the meaning of “true.” My position: you need to alter, change, or create something so that 1,000 true fans is sufficient to … Continue reading

10 elements that generate remarkable

As I have said before, we don’t need more average products or services. Instead, we need remarkable products and services. Specifically, we need products and services that “are worth making a remark about.” Something worth making a remark about simply means word-of-mouth and word-of-mouse (more on this in a later post). These products and services have … Continue reading

Creating Scarcity

Bestseller, topseller, and other list are everywhere, mostly because they work. They work because deep down, everyone wants to be part of the few. If you’re in an industry with no bestseller list, do your best to create one. The easiest way to have insiders is to have outsiders. The credit card company American Express … Continue reading

The Social Reviewer of Books

There is a revolution going on in the book review business and we know all what revolutions do. They destroy the perfect and then they enable the impossible. Which brings me to my point, the age of the professional reviewer is quite possibly over. Social media has created more platforms for the spread of information and ideas, that … Continue reading

The How of REMARKABLE

Recently, I was reading a magazine about the best businesses in my area and it got me thinking about, “the how of REMARKABLE.” As I read more and more I started noticing  two things about each business: They didn’t make every experience with their product or service REMARKABLE. They strategically identified which products or services to make REMARKABLE, … Continue reading

Platform Builders: 6 and 7 figure women entrepreneurs

Savor the Success is the premium business network for women entrepreneurs. Members get PR opportunities, connect through our community, and increase business via networking. They offer great PR tools for Premium Members such as: PR Opps (media looking for YOU) Media Lists (contact editors in your field) Gift Lists (holiday gift editors) PR Academy (how … Continue reading

Who is going to lead us?

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical. It’s our nature. Now the Internet has eliminated the barriers of geography, cost, and time. … Continue reading