Posted in September 2012

Platform Builder: T-Shirt Printing Platform

Here are a couple of places where you can design a shirt and not have to order any – you just get a portion of the revenue — if they sell.  They are not printed until an order is made: Sell your own T-shirts: Use http://www.zazzle.com or http://www.threadless.com or http://www.cafepress.com/ Check out my favorite sarcasm shirts here: DespairWear Sell your idea … Continue reading

“Square” Business

Doing business with: generosity, integrity, honesty and dependability is what I call,  “square” business.  Square Business indicates consistency of: actions, values, methods and principles. Cutting corners is not an option! Which brings me to my point, “how you get there, is how you’re going to stay there.” If a professional is “square” on his/her way up, … Continue reading

Never be fooled again! Online traffic truth

You can discover the traffic of a well-known website and compare it to another site by entering the URL into compete.com. Or quantcast. This information is far more accurate than the charts Alexa offers, because most of the sites being measured cooperate.

Franchising the News

If you walk through restaurants, coffee shops, hotels, hair salons, or any place that has a waiting area, you’ll more than likely will see a publication called Coffee News. Oh, you never heard them? Well, Coffee News is  the world’s largest weekly restaurant publication delivered FREE.  It is a quick read while you are waiting for food or service. … Continue reading

Megaphone Marketing

Here’s a question I got from a reader this week: We have a small retail shop, which opened in March this year. We were very busy, but now not much sales in-store, and not much on the new website.  The website is great, and we are doing a lot of email marketing, but without the sales. Any tips or help … Continue reading

Get good enough at the important thing, first!

When I walked in Martins and asked the sushi chef to tell me something that’s remarkable (worth making a remark about) about sushi, I was amazed at what I found. He told me that, “inexperienced sushi chefs invest months and even years, doing absolutely nothing but preparing the rice for the head chef.” He says, “if the rice … Continue reading

Good design is good business

When Thomas Watson Jr. told Wharton students in 1973 that good design is good business, the idea seemed unrealistic, silly even. For many people, design still meant the superficial polish of nicer homes and cleaner graphics. This is the schism of marketing. That until 1995, what marketing was – was clever clothes (superficial polish) on a boring … Continue reading

12 Ways to Get More Blog Traffic

Read 3 books and learn enough to become the expert in your field. Break news. Be timeless… write posts that will be relevant  in a year. Share and become generous with your expertise so people recognize it and depend on you. Tag your posts. Use del.ico.us. Coin a unique term or two. Stay on top of your … Continue reading

Standing up for life

Recently I was reading an article that said, “being on your butt for fewer than three hours a day could add two years to your life span, according to a 2012 study in the British Medical Journal’s BMJ Open. This is important to me because I want my readers to be educated on the most … Continue reading