The 6 solid rules of a remarkable billboard (remarkable = cost effective) are as follows:
1. “Next exit”
2. EZ off and on
3. Free parking
4. Major thoroughfare
5. Take action now
6. Credible promise
Billboards are useful for building brand trust, but only if you run them for a very long time and over a wide area. In other words, it’s an act of faith.
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Thank you Alexandra. I am honored to have your comment and motivated by it to continue this quest of teaching and motivating our readers to a higher level of success. I hope you continue to follow me on this journey.