Are you “pushed” by information or “pulled” by information?

We are told there are two primary methods to receive information;  pushed and pulled.  We all know that information that is PUSHED to us (like spam email, to pick a horrible example, or the typical uninspiring fill-in-the-blank public relation pitch to bloggers), can be very temporary.

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Pulled information on the other hand, tends to PULL us toward something. Sometimes we wait for it to get pulled (like a blog or a wiki).

So, What’s my point?

RSS transforms blogs from pull to push. The world-wide web or internet transforms TV from push to pull.

[RSS is push because once you sign up for a blog, podcast or etc., for example, each post is pushed to you. It starts as pull--you have to sign up--but then it no longer requires you to search for it each day].

This isn’t petty. It changes everything about the way you market what you market. I’d spend some time thinking about whether you push or pull, about whether you can flip-flop that, and about whether your position matches your message.

Question: Are you pulling or pushing information?

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